Today, the secret to becoming a successful person in any field lies in asking one very important question - why? The reason why only a few people are able to be more successful than the rest and bring out their best creative instincts, the reason why only a small number of businessmen are able to make remarkable profits over and over again, and the reason why a few companies endure the test of time is nothing but the fact that they dwell on probing and continuously ask why, rather than how or what. Sinek asserts that be it Steve Jobs, the Wright Brothers, Martin Luther King Jr., or any other genius, they all had one thing in common – a relentless seeking of the whys. These are the people who seldom worried about results. People who start with why are the ones who tend to inspire others - these are the people who scale greater heights in life and inspire others to follow them. Simon discusses events from real life stories. Start with Why: How Great Leaders Inspire Everyone to Take Action offers a riveting read for those who aspire to be inspirational, and for those who wish to look up to someone to inspire them.