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Business Research Methods

Business Research Methods

Regular Price: Rs.675.00

Special Price Rs.299.00

(In stock)

Business Research Methods

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by Jon C Carr (Author), Atanu Adhikari (Author), Mitch Griffin (Author), Barry J. Babin (Author)

Availability: In stock

Regular Price: Rs.675.00

Special Price Rs.299.00

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OLD

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  • Publisher: Cengage; 8 edition (1 November 2012)
  • Language: English

 

Business Research Methods is intended to provide opportunities to learn about research methods (both qualitative and quantitative) and to apply them in the real business context through class-room discussions and exercises.

Designed as ;A guide to students, researchers and individuals carrying out business projects, this book explains how to formulate research questions, design a research plan, develop a survey questionnaire and solve critical issues of sampling and data collection including detailed illustrations of statistical data analyses, interpretation of output, inference and report writing. With this book, readers will get a firm grounding of each and every critical concept, method and illustration.

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