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In The E-Myth Revisited: Why Most Small Businesses Don’t Work And What To Do About It, Michael explains the key ingredients required to convert entrepreneuring dreams into pleasant reality. He dispels the many myths that surround the process of starting a new business, and explains how it can be converted into a successful venture.
Michael asserts in the book that aspiring entrepreneurs, who are brimming with good but distracting ideas, make poor businessmen. He also considers everyday business routines and tasks as barriers to executing the big ideas, plans, and strategies. For this purpose, he offers a specific plan so that the daily, repetitive tasks all get done without hindering the entrepreneur’s drive for executing long-term plans.
The E-Myth Revisited: Why Most Small Businesses Don’t Work And What To Do About It is written keeping in mind an audience wider than just the MBAs. The book therefore outlines various complex and diverse theories, including buzzwords, for the purpose of aiding understanding. Drawing from years of experience, Michael explains the entire process of the growth of business, while showing how expectations, assumptions, popular ideas, and even technical expertise can come in the way of doing successful business.
The book is composed of three parts, namely The E-Myth and American Small Business, The Turn-Key Revolution: A New View of Business, and Building a Small Business That Works!. Each part contains a list of chapters. Under Part I, the book discusses The Entrepreneurial Myth, Infancy: The Technician’s Phase, and Maturity and the Entrepreneurial Perspective. Part II discusses the Turn-Key Revolution and Working On Your Business, Not In It. Part III discusses Business Development Process, Your Primary Aim, Your Strategic Objective, Your Organizational Strategy, Your People Strategy, and Your Marketing Strategy.
Michael E. Gerber is the founder of a business skills training company called Michael E. Gerber Companies. He is also an author.
Some of his other books include Power Point, The E-Myth Manager, The E-Myth Contractor, The E-Myth Physician, E-Myth Mastery, Awakening the Entrepreneur Within, and The Most Successful Small Business in the World.
INC. Magazine called Michael Gerber “the World’s #1 Small Business Guru". Michael has enabled tens of thousands of small business owners to transform their businesses. According to Michael, any business that touches the lives of its four primary influencers, customers, employees, suppliers, and lenders/shareholders, in a meaningful way can flourish.