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B2B Marketing: A South-Asian Perspective

B2B Marketing: A South-Asian Perspective

Regular Price: Rs.750.00

Special Price Rs.465.00

(In stock)

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Marketing Management: A South Asian Perspective (Old Edition) Paperback – Dec 2008

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Marketing Management: A South Asian Perspective (old edition)

B2B Marketing: A South-Asian Perspective

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AuthorSharma Dheeraj and Michael D. Hutt


Language: English


Binding: Paperback


 

Availability: In stock

Regular Price: Rs.750.00

Special Price Rs.465.00

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  • AuthorSharma Dheeraj and Michael D. Hutt
  • Publisher: Cengage; 11 edition (2014)
  • Language: English
  • Binding: Paperback

 

Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are usually highly involved as the stakes are high.

Understanding the B2B process is vital for the success of businesses as there is increasing burden on managers to provide concrete results. Thus, decision making in the B2B context may be understood as individual psychology, small group psychology or a large group psychology. Consequently, it is important to use apposite strategies to engage B2B customers.

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