Piyush Kumar Sinha & Dwarika Prasad Uniyal
The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies.
Suitable for: This text is designed to meet the needs of postgraduate management students. Also useful for professionals in managing day-to-day retail operations.