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Marketing Management: A South Asian Perspective (old edition)

Marketing Management: A South Asian Perspective (old edition)

Regular Price: Rs.750.00

Special Price Rs.450.00

(In stock)

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Marketing Management: A South Asian Perspective (old edition)

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by Philip Kotler

Availability: In stock

Regular Price: Rs.750.00

Special Price Rs.450.00

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  • Publisher: Pearson; Fourteenth edition (2012)
  • Language: English

 

Marketing Management is the14th Edition of Marketing Management containing updated concepts and developments, with customer values as the center around which the market it created.

The book talks about the markets of the 21st century and how they are affected by the forces of demand and supply. The reader is taken through the various factors affecting the prices of goods and services such as, the product mix, the distribution channels and the shift and movement in demand and supply.

The book very nicely expresses developmental plans for the economy based on marketing predictions, the atmosphere and market examination.

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TYPE Pre-Owned

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