About the Author The book is written by joint efforts of Philip Kotler, Abraham Koshy, Kevin Lane Keller and Mithileshwar Jha. Dr Philip Kotler completed Ph.D. in economics from MIT. He has written over 55 books on marketing, some of them are award winning. Kevin Lane Keller worked as a professor in many universities, host of various marketing projects and also consultant and advisor to marketers.
Mithileshwar Jha works at IIM, Bangalore as a marketing professor. Abraham Koshy works at IIM, Ahmedabad as a marketing professor. He also works as a consultant and advisor for many Indian and foreign companies.