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Marketing Management: A South Asian Perspective (Old Edition) Paperback – Dec 2008

Marketing Management: A South Asian Perspective (Old Edition) Paperback – Dec 2008

Regular Price: Rs.875.00

Special Price Rs.549.00

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Marketing Management: A South Asian Perspective (Old Edition) Paperback – Dec 2008

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by Philip Kotler , Abraham Koshy , Kevin Lane Keller ,Mithileswar Jha (Author)

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Regular Price: Rs.875.00

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  • Publisher: Prentice Hall India Learning Private Limited; Thirteenth edition (1 December 2008)
  • Language: English

 

About the Author The book is written by joint efforts of Philip Kotler, Abraham Koshy, Kevin Lane Keller and Mithileshwar Jha. Dr Philip Kotler completed Ph.D. in economics from MIT. He has written over 55 books on marketing, some of them are award winning. Kevin Lane Keller worked as a professor in many universities, host of various marketing projects and also consultant and advisor to marketers.

Mithileshwar Jha works at IIM, Bangalore as a marketing professor. Abraham Koshy works at IIM, Ahmedabad as a marketing professor. He also works as a consultant and advisor for many Indian and foreign companies.

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